Writing Sales Letters For Your Paper Planes Topic

Writing Sales Letters For Your Paper Planes TopicMy Paper Planes topic was a bit dry in the beginning of the book. At first, I thought this was the perfect opportunity to sell the book. But, as time went on, I found that most of my competitors had already produced a very similar book. My competitors were still writing the same material but, because they were using less advanced techniques, the material sold better than mine.If you're planning to make this sort of sales pitch, you should reconsider. Sales pitches are like advertisements--the more you use the name of your product, the better the game will sell. You need to find an easy way to incorporate your name into the title of your topic so that readers remember it.One way to avoid a sales pitch is to provide lots of information. Your competition can't use as much material as you can. Your competition can't add all the graphics and images, and if they use bullet points, they'll miss important information.Challenge your readers. If they don't read what you write and they skip ahead to where you're going, you lose your advantage. If you give them a lot of reasons why they should read what you have to say, then they'll be motivated to pick up the book and read it.You also don't need to be all that deep. Just stick to one technique. Stick to what really helps you. Don't go overboard with your technique.But, here's an important piece of advice about your sales pitch. It's usually best to leave yourself some leeway. If you're going to come up with a sales pitch, it should be based on 'how much' --the benefits you hope people will gain from reading your material.You don't need to write a long sales letter to get there. Just offer something you hope your readers will gain, some benefit, from reading the material. If you can relate it to something they're already interested in, that will be even better.The reason I'm talking about your sales pitch is that I think that's the reason why the best writers and most succes sful marketing gurus don't do a sales pitch. Most writing for 'how much' doesn't include the 'why' question, and that's a mistake. They never need to learn how to address that 'why' question because their readers will tell them all they need to know.