Music And Advertisements Essays - Music, Britney Spears,

Music And Advertisements Have you ever looked at pop culture icons and wondered why certain celebrities appear in ads? Especially when the person has no apparent relationship with the product being sold in the ad. It seems like there is some mysterious force that attracts companies to recruit these stars to be in their ads. What most people do not realize is that these ads try to entice younger viewers into looking at them by displaying pop figures who are popular and controversial. These companies look to get any celebrity that is popular and notorious for controversy into their advertisements just so that young people will recognize it. An ad for Tommy Jeans, with Britney Spears in it, is made solely for young people to be enticed by the popular musician, not the jeans themselves. Similar to a Candies Fragrances ad that has Dennis Rodman and Carmen Electra posing together. These ads are using popular icons and the celebritys controversial lives to draw young audiences so that the ad will stick out in teena gers minds. In the two page Tommy Jean advertisement, the ad is divided into four sections. The third section, starting from the left, has a guitar with the American flag on it and the words Tommy Hilfiger in two of the stripes. The first two and the final sections are pictures of Britney Spears singing in a recording studio. Shes wearing headphones, white Tommy top and blue Tommy jeans, in each of the three pictures. The words Tommy Jeans are shown across the middle of the pages and in the bottom right hand corner of the ad. Underneath the one of those is the statement presents Britney Spears baby one more time tour. Another ad is the Candies advertisement, which displays both Carmen Electra and Dennis Rodman together as a pair. Rodman is dressed in just a pair of boxers, standing with his hands raised. Carmen, on the other hand, is fully clothed with jeans and short top. She is standing with her one arm wrapped around Dennis with a bottle of Candies fragrances. Her head is against his chest while, her other hand slightly tugging his boxers away from his body. The ad is giving the appearance that she is spraying the fragrance beneath his boxers. Obviously the ad is appealing to the sexual controversy between the two stars. The first celebrity mentioned is Britney Spears, one of the new poster pop stars who Tommy Hilfiger has recruited. This beautiful, brown hair, brown-eyed girl has been singing nationally since she was seven years old. Yet, she just recently gained notoriety as a pop culture diva on her entrance into the pop music world. Britney Spears made a more noticeable impact on the pop scene because of some controversy arising in her career. A Rolling Stone article, which displayed too much skin of a seventeen-year-old girl than society believes should be allowed. She also has been accused of acquiring breast implants to further her career, which she denied weeks after the accusations. Leading the public to believe that she may have been debating on whether or not to tell the truth. This delayed reaction by Spears still creates controversy over the issue of her alleged implants. These events have helped Britney Spears get into the limelight and also increase her record sales. This controversy c ombined with her singing has made her very popular among teenagers, boys and girls alike. Tommy Hilfiger is capitalizing on her newfound fame by having her appear in their new advertisement campaign. Although he is not as accepted by the public as Britney Spears, he does share, he does share Spears controversial spotlight. Not only has Dennis Rodman been the topic of controversy, but even his relationship with Carmen Electra has been under much public scrutiny. Dennis Rodman is a NBA star with a bad boy reputation on and off the court. He had skipped many practices for his Los Angeles Lakers, which is unheard of in professional sports. Sport commentators questioned whether or not he should be allowed to play, while the team ultimately decided that he should not. Rodman has been seen blatantly knocking down cameramen and has been suspended for making physical contact with referees.